The Short Course in Marketing Management aims to introduce the key concepts and theories in marketing while comparing and contrasting them with the real marketing practices carried out by marketing professionals in organizations.
Course Content
Introduction to Management
Introduction to Marketing
Marketing Environment
Segmenting, Targeting and Positioning
Product
Price
Place (Distribution)
Promotion (Marketing Communication)
Consumers Behavior
Service Marketing
Corporate Social Responsibilities and marketing ethics
Marketing Information System
Report Writing & Summary Discussion
Project Report
Closing Date for Applications :
Extended till 10th October 2021 (Limited to 20 students)
Duration: 03 Months (Weekends)
Medium :
English
Time Table (Online) :
Saturday 1.00pm – 5.00pm
Click the link below for download application:
Click the link below for more details:
Marketing Management - Online Short Course - 2021 (Open University of Sri Lanka)
Reviewed by Irumbu Thirai News
on
September 24, 2021
Rating:
Reviewed by Irumbu Thirai News
on
September 24, 2021
Rating:
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